Church web marketing

In 2016, Pew Research indicated:

Using the internet to find information about potential congregations, although still far from a universal tactic, seems to be getting more common. Nearly half (47%) of those who have looked for a new congregation within the last five years say they relied on the internet as part of their search, compared with 26% of those whose last search was more than five years ago... 

More than eight-in-ten adults who have ever looked for a new house of worship say they attended a service during their search (85%). And roughly seven-in-ten talked to members of the congregation (69%) or to friends or colleagues (68%) about the house of worship they were considering. Upward of half of those searching for a new house of worship talked to a minister or clergyperson (55%). Fewer say they looked for information online (37%) or made a phone call (19%) to a house of worship they were considering – although among adults under 30 who have looked for a congregation, about six-in-ten (59%) say they searched for information online.

As far as information about a church that some churches may neglect having on their website Pew Research indicated:

Among U.S. adults who have ever looked for a new house of worship, about eight-in-ten say the quality of sermons (83%) or feeling welcomed by clergy and lay leaders (79%) played an important role in their choice. Most also cite the style of services (74%) and the location (70%) as important factors to consider when choosing a new congregation. And, overall, 56% say the quality of religious education for children played an important role in their decision. Among those who currently have children under 18, however, two-thirds (65%) say the quality of educational programs for children was an important factor.